Post by account_disabled on Feb 24, 2024 5:16:09 GMT -5
If you haven’t been grayed out yet, don’t worry. Just scroll down the WeChat “Conversation” page (first screen) and you will find the three logos “Music”, “Audio” and “Recently Played” at the top of the page. They provide The function of "Listen" completely overlaps. After trying this feature with great interest and communicating with some music lovers, my feeling is that this will be the most important feature update for WeChat since the launch of the video account at the beginning of the year. Pan-audio entertainment (including music, podcasts, radio, audio books, etc.) will become a focus of WeChat’s efforts, and this track is in line with the resource endowment and work style of WeChat’s business group.
For existing players in the audio entertainment industry, depending on which segment they are in: For the online music track, WeChat’s entry may have a negative impact on existing Jiangsu Mobile Number List head APPs Huge potential threat. The long-term goal of WeChat should be to build a complete and powerful music player that integrates music, social networking, video accounts and other functions into an organic whole. For non-Tencent music apps, the blow will be particularly severe. For the non-music audio track, WeChat's entry may bring new vitality to this industry that has always been "high or low" and lacks a business model. the audio track, everyone will benefit, including its competitors.
Of course, the ones who benefit the most are creators, such as podcast hosts. ("Listen" is the default location on the WeChat discovery page) Let's talk about the music track first. Click on the "Music" option in "Listen", and the first things that appear below are "Live Music" and "Music Fan Circle". These two functions are deeply bound to the video account. All displayed in "Live Music" are horizontal-screen videos of live music from the video account; I estimate that when the video account holds a concert, the live broadcast of the concert will also be displayed here。
For existing players in the audio entertainment industry, depending on which segment they are in: For the online music track, WeChat’s entry may have a negative impact on existing Jiangsu Mobile Number List head APPs Huge potential threat. The long-term goal of WeChat should be to build a complete and powerful music player that integrates music, social networking, video accounts and other functions into an organic whole. For non-Tencent music apps, the blow will be particularly severe. For the non-music audio track, WeChat's entry may bring new vitality to this industry that has always been "high or low" and lacks a business model. the audio track, everyone will benefit, including its competitors.
Of course, the ones who benefit the most are creators, such as podcast hosts. ("Listen" is the default location on the WeChat discovery page) Let's talk about the music track first. Click on the "Music" option in "Listen", and the first things that appear below are "Live Music" and "Music Fan Circle". These two functions are deeply bound to the video account. All displayed in "Live Music" are horizontal-screen videos of live music from the video account; I estimate that when the video account holds a concert, the live broadcast of the concert will also be displayed here。